The dividends brought by national fitness have become a new battlefield for domestic sports brands. On April 16th, the 2017 Beijing International Long Distance Running Festival and Beijing Half Marathon kicked off at Tiananmen Square. Amidst the trend of national fitness, domestic brands such as Anta, Tebu, Li Ning, and Guirenniao flocked to sponsor the long-distance running festival or marathon event. Sponsoring long-distance running events with the highest number of participants and the best public foundation has a significant impact on brand promotion, and it has become a consensus among domestic sports brands to enter the national fitness battlefield.

The dividends brought by national fitness have become a new battlefield for domestic sports brands. On April 16th, the 2017 Beijing International Long Distance Running Festival and Beijing Half Marathon kicked off at Tiananmen Square. Amidst the trend of national fitness, domestic brands such as Anta, Tebu, Li Ning, and Guirenniao flocked to sponsor the long-distance running festival or marathon event. Sponsoring long-distance running events with the highest number of participants and the best public foundation has a significant impact on brand promotion, and it has become a consensus among domestic sports brands to enter the national fitness battlefield.